A new Microsoft Store is coming to both Windows 10 and Windows 11. At a Windows 11 presentation on Thursday, Microsoft showed off the Store's new UI and confirmed that it will support a wider variety of apps.

Over the past few years, the only interaction with the Microsoft Store has been to download Xbox apps in order to use Xbox Game Pass, and it is unlikely that we will ever use the Store directly again. The user interface of the store itself is not great, and finding the apps you want is a pain. The updated digital storefront tries to make finding new games and apps less of a nightmare.

Aside from the sleeker new look, Microsoft promises a more user-friendly and better curated digital storefront. 'We've reimagined it for speed,' said Panos Panay, Microsoft's chief product officer. It's very beautiful. It's very simple to use, incredibly easy to search, and remains the safest and most secure way to get apps on Windows."

In partnership with Amazon, the Microsoft Store will include Android mobile games and apps that work seamlessly on Windows 11. In addition, users will be able to install apps from their browsers by clicking on the Microsoft Store download badge without having to open the store directly to download Spotify, for example.

The new UI is a welcome addition, but this is perhaps the most important overhaul of the store: it will support more app types, including Win32, .NET, UWP, Xamarin, Electron, Java, etc.

"We're making sure all the apps you need are there," Panay said during his presentation. 'Dear developers, let me tell you a story. First of all, you are our heroes. What you do and build inspires us. But we also want you to bring your favorite technology to the store, whether it be PWA, Win32, or UWP. That's our goal."

Microsoft clearly wants to increase developer interest in this new store and is enticing developers with a new option that appears to allow them to keep 100% of the revenue earned from in-app purchases.

"After July 28, app developers will also have the option to implement their own or third-party commerce platforms into their apps, so they do not have to pay Microsoft a commission. That way, you don't have to pay Microsoft any commissions and receive 100% of the revenue," Microsoft's official website states. Currently, apps and games sold through the Microsoft platform operate on an 85/15 distribution for apps and 88/12 for games.

You can check out the new Microsoft Store in an upcoming Windows Insider build and see the difference for yourself; Windows 11 is scheduled to launch later this year.